Gatorade 3D Printer Creates Human Figures In Cascading Drops Of Water

Gatorade 3D Printer Creates Human Figures In Cascading Drops Of Water
Advertising

The device, created to promote the brand's G Active bottled water, used motion capture and 3D modeling to render bodies in motion in real time

Rachel Gonzalez
  • 30 may 2018

Sports drink brand Gatorade partnered with London-based MachineShop to create a 3D water printer that has broken ground in both tech and advertising. MachineShop developed a software and printer that created full-scale replicas of human figures based in cascading droplets of Gatorade’s G Active flavored water. The renderings, based on data from motion capture and 3D modeling, are precise to the millisecond and millimeter and are delivered in real time.

The program squeezes the shape to make sure that the figure produced is a perfect replica of the moment the picture was taken, which is done by manipulating the effects of gravity through the image. The renderings could be positioned in order to allow complete interaction with the setting. The printer itself is made up of eight individual components that have 256 solenoids, all of which are individually controllable and high-speed capable.

Watch the printer in action in the videos below.

Gatorade | MachineShop

Sports drink brand Gatorade partnered with London-based MachineShop to create a 3D water printer that has broken ground in both tech and advertising. MachineShop developed a software and printer that created full-scale replicas of human figures based in cascading droplets of Gatorade’s G Active flavored water. The renderings, based on data from motion capture and 3D modeling, are precise to the millisecond and millimeter and are delivered in real time.

+advertising
+beverage
+Brand Introduction
+Europe
+Food
+Gatorade
+Grocery
+Motion Capture
+technology
+UK

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