Hyper-Personalized Pricing At The Store Level Is Now A Reality

Hyper-Personalized Pricing At The Store Level Is Now A Reality
Retail

Clothing brand Guess implemented a dynamic pricing system to tailor in-store promotions to local audiences

Carissa Chesanek
  • 24 may 2018

American clothing brand Guess recently changed its pricing system to enable on-the-spot price adjustments. The company is now using JDA’s Pricer, a dynamic pricing software, to reduce the time it takes to complete price changes and better serve customers with promotions geared toward specific regions. This functionality could introduce a new era for brick-and-mortar chains—for instance, products might be put on sale based on the local weather or their performance with a certain demographic.

“We wanted the ability to give the customer a better experience and start doing more boutique like promos that are demographic based,” Guess merchandise systems administrator Jen Lange told RIS. “The way we had it before it would be extremely difficult to pick out individual stores. We did not have enough manpower.”

Thanks to this new system, the company can easily edit promo copy right away and in little time. Now, most work can be completed in under half an hour when it used to take up to four.

Guess JDA


Lead Image: Guess clothing store stock photo from TY Lim/Shutterstock

American clothing brand Guess recently changed its pricing system to enable on-the-spot price adjustments. The company is now using JDA’s Pricer, a dynamic pricing software, to reduce the time it takes to complete price changes and better serve customers with promotions geared toward specific regions. This functionality could introduce a new era for brick-and-mortar chains—for instance, products might be put on sale based on the local weather or their performance with a certain demographic.

+Fashion
+personalization
+retail
+shopping experience
+work

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