In Brief

The French luxury label is offering an immersive experience at its flagship men's store, letting visitors enjoy an art installation centered around music while they peruse the brand's iconic silks

High-end French fashion company Hermès turned its New York men’s store into Silk Mix, a temporary old-school record shop. All records that line the walls are covered with the luxury brand’s own silks, displaying a total of 225 styles. There are also cassette tapes lining the walls, covered in men’s silk ties available in 125 different styles.

The company hopes this new pop-up will provide a more interactive experience for the customer as they shop, allowing them to explore the silks while playing records on one of the turntables located in the store. 

Silk Mix was open for a total of 10 days. Hermès plans to have the vinyl record shop pop up in other major cities sometime this year, including in Europe where a Kickstarter campaign has already been made.

Hermès

High-end French fashion company Hermès turned its New York men’s store into Silk Mix, a temporary old-school record shop. All records that line the walls are covered with the luxury brand’s own silks, displaying a total of 225 styles. There are also cassette tapes lining the walls, covered in men’s silk ties available in 125 different styles.

The company hopes this new pop-up will provide a more interactive experience for the customer as they shop, allowing them to explore the silks while playing records on one of the turntables located in the store.