HotelTonight App Gives Guests The Option To Purchase The Products In Their Room

HotelTonight App Gives Guests The Option To Purchase The Products In Their Room
Hotels, Hospitality & Travel

This reimagined hotel room made for dreaming is like sleeping in an abstract art painting, and takes niche, boutique hotels to the next level

Dave Pinter, PSFK
  • 24 may 2018

There are already many boutique hotels that have built their reputations based on the sheer craziness of the designs of their rooms. As we’re deep in the age of Instagram, even more mainstream hotel chains are trying to boost their image with guest rooms renovated to be more modern and photogenic. During NYCx Design 2018, the annual Sight Unseen Offsite show provided one Brooklyn creative couple the opportunity to present their vision of a unique suite where the interior decor and furniture is purchasable.

Camouflage - Hannah Bigeleisen and Steven Bukowski for Hotel To

Artist Hannah Bigeleisen and designer Steven Bukowski created Camouflage as a collaborative installation, using bold color and pattern to challenge the status quo of beige hotel rooms. “Too often, hotel rooms are sterile, with nondescript furniture that’s meant to be invisible rather than noticed. This space is the opposite, with wall treatments that augment the perception of the room and reinforce the linear elements of the furniture,” Bigeleisen explained.

Camouflage - Hannah Bigeleisen and Steven Bukowski for Hotel To

While the use of contrasting patterns and colors might seem like a choice by the design team to keep guests awake, Bigeleisen explains the goal was the opposite. “This room was created as a dream space or a dreaming space. All of the normal conventions of space are suspended through pattern, form, and repetition. I’m always looking for spaces to dream in, especially when I’m staying in hotels.”

The couple partnered with online boutique hotel booking app HotelTonight to create a room that represents the design sensibilities of Bigeleisen and Bukowski as well as promotes HotelTonight’s service of offering last minute bookings at the coolest of hotels.

Within the 100-square-foot space is a new furniture collection designed by Bigeleisen and Bukowski called Bubble, and is available to purchase. The bed, chair and cabinets all feature the same chunky undulated surfaces with hidden drawers and doors. Stepping in and imagining spending a night is something like sleeping inside an optical art painting.

Camouflage - Hannah Bigeleisen and Steven Bukowski for Hotel To

Unlike most standard hotel rooms, this one is very memorable from its appearance. Might it inspire a few hotel owners to take more risks with the design of their rooms? Bigeleisen offers a tip to creating more character without going this far: “Personally, I think hotels are missing a huge opportunity to showcase and support local artists. They use mass-produced digital prints to save money and cover the walls, but literally anything would be more interesting to look at that a routinized landscape, or other ‘nature-y’ printed canvases.” Perhaps more establishments will take her advice and cater to the unique and memorable experience trend taking the world by storm.

HotelTonight

Sight Unseen Offsite

There are already many boutique hotels that have built their reputations based on the sheer craziness of the designs of their rooms. As we’re deep in the age of Instagram, even more mainstream hotel chains are trying to boost their image with guest rooms renovated to be more modern and photogenic. During NYCx Design 2018, the annual Sight Unseen Offsite show provided one Brooklyn creative couple the opportunity to present their vision of a unique suite where the interior decor and furniture is purchasable.

+Art
+Design
+hospitality
+hotel
+product experience
+retail
+travel

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