In Brief

The home furnishing retailer is branching out to clothing with a move that lets people feel at home anywhere by wearing their favorite furniture upholstery

The Scandinavian furniture and housewares chain IKEA teamed up with William Hunt, a Savile Row tailor from London, to create a line of limited-edition three-piece suits all consisting of materials from IKEA’s popular furniture and bedding textiles lines NEDJA, SOFIA and ROSENRIPS.

The idea behind the suits is to allow fans of the furniture company to wear the pieces they love in the home out on the street.  At the same time, IKEA is encouraging  consumers to be bolder in their choice of upholstery: “We’re seeing an increasing number of people playing it safe when it comes to decorating and furnishing their home,” said Carol McSeveny, Textiles Leader at IKEA U.K. & Ireland. “But, when the home can act as a canvas for self-expression, why keep things beige and boring?”

These vibrant patterns certainly fit the bill for being bold and eye-catching. This venture into apparel on the part of IKEA marks an interesting merging of fashion and home goods that also joins the trend around selling not just a good but a lifestyle by encouraging people to express their style in multiple ways.

IKEA

The Scandinavian furniture and housewares chain IKEA teamed up with William Hunt, a Savile Row tailor from London, to create a line of limited-edition three-piece suits all consisting of materials from IKEA’s popular furniture and bedding textiles lines NEDJA, SOFIA and ROSENRIPS.

The idea behind the suits is to allow fans of the furniture company to wear the pieces they love in the home out on the street.  At the same time, IKEA is encouraging  consumers to be bolder in their choice of upholstery: “We’re seeing an increasing number of people playing it safe when it comes to decorating and furnishing their home,” said Carol McSeveny, Textiles Leader at IKEA U.K. & Ireland. “But, when the home can act as a canvas for self-expression, why keep things beige and boring?”