Kit-Kat Helps Mitigate Delayed Travelers’ Woes With Free Candy

Kit-Kat Helps Mitigate Delayed Travelers’ Woes With Free Candy

As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed

Kim Windyka
  • 28 may 2018

A new brand activation for Nestle’s Kit-Kat candy combined data and creativity to surprise and delight weary, frustrated air travelers. A special vending machine, currently located in the São Paolo airport, allows passengers to scan their boarding pass, and if the flight happens to be on the delayed list, the customer will be treated to a free Kit-Kat candy bar as a sweet reward for their patience.

The effort is part of ad agency JWT and Kit-Kat’s global “Have a Break” campaign, which has been successfully running for 60 years. However, it’s the first activation for the brand that utilizes relevant customer information to offer a creative, instant and memorable solution to a common consumer pain point. In addition, it illustrates the ability for effective marketing—and creative execution—to transcend industries.


+Brand Development
+brand experience
+Brand Introduction
+consumer goods
+Experiential Marketing
+fitness / sport
+Kit Kat
+product experience
+sport & fitness

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.