The luxury auto brand's new NYC space will serve as a cultural watering hole for creatives while boosting brand image

The next addition to New York City’s trendy meatpacking district is not just another chic boutique, art gallery or club, but Lexus’ latest venture in experiential marketing. Intersect by Lexus is a luxury hideaway intended for creative minds to convene, exchange ideas and find inspiration, serving as an extension of the brand’s goal to support  innovation on local and global levels.

The swanky space is intended for anyone with or without an interest in cars to relax, enjoy food and cross paths with creators of fashion, design, entertainment, technology and more, all the while building the Lexus brand image.

An interior at Intersect by Lexus Toyko. Photo: Lexus

In a time when fewer people are going to dealerships and car lots to purchase vehicles, Lexus is creating experience hubs around the world where people can enjoy food, shopping and art, along with an opportunity to view a small collection of autos. Lexus has tapped the well-known restaurateur Danny Meyer to run the new location’s restaurant and cafe.

Luxury brands are increasingly seeing urban markets as a place to focus on selling a brand using cultural experiences. Lexus plans to continue opening similar boutiques in cities around the world.

Intersect by Lexus

The next addition to New York City’s trendy meatpacking district is not just another chic boutique, art gallery or club, but Lexus’ latest venture in experiential marketing. Intersect by Lexus is a luxury hideaway intended for creative minds to convene, exchange ideas and find inspiration, serving as an extension of the brand’s goal to support  innovation on local and global levels.

The swanky space is intended for anyone with or without an interest in cars to relax, enjoy food and cross paths with creators of fashion, design, entertainment, technology and more, all the while building the Lexus brand image.