Lyft Differentiates With Carbon-Neutral Strategy
The on-demand transportation company is purchasing carbon credits to offset all of its emissions
All rides by the popular ride-hailing service Lyft will soon be carbon-neutral. The company wants to counteract the carbon emissions of every ride offered around the globe in an effort to keep pace with climate-conscious consumers and communities.
Lyft is set to invest in several offset projects based in the United States to help make carbon neutral rides happen. The projects include an oil recycling company located in Ohio, an emissions reductions project in Michigan and a wind energy farm in Oklahoma. Each project is backed by environmental non-profits including the American Carbon Registry, Climate Action Reserve and Verified Carbon Standard. The annual investment Lyft plans to reach is a million metric tons of carbon, which would equal out to taking hundreds of thousands of cars off the road.
Lyft Co-Founder John Zimmer says,
By committing significant financial resources to these offsets, we’re building into our business a strong incentive to pursue shared rides and the displacement of gasoline-powered vehicles. The more shared rides and clean vehicles on the platform, the fewer carbon offsets we will need to purchase.