Lyft Differentiates By Offering Free Rides To Veterans And Job-Seekers
The program provides non-crisis transportation to those in need, and follows last year's "Relief Rides" initiative for emergency situations
Lyft is setting itself apart from ridesharing competitors with its latest initiative that provides free transportation to both veterans and the unemployed. The program, an extension of the emergency “Relief Rides” introduced last year during Houston’s Hurricane Harvey, now allows veterans and low-income individuals to take Lyfts to doctor’s appointments and job interviews at no cost.
In addition to offering support during Harvey, Lyft lent resources and support during the Las Vegas shooting, the California wildfires and the March for Our Lives protests. The company is putting $1.5 million toward developing and expanding its non-emergency efforts, and is also concentrating on mending fences with cities who have been hesitant to accept ridesharing services into the community in the past. It remains unclear exactly how eligible individuals will be able to access the service, but Lyft is working with local officials in various areas to assess the needs of each community.