McDonald’s Tests International Menu Items In U.S.
A new Chicago flagship restaurant offers meal options from worldwide locations and uses social listening for feedback
Fast food outlet McDonald’s opened a new location that gives diners the chance to experience some of the restaurant’s worldwide specialties without ever having to venture outside the United States. Their recently opened Chicago chain is part of the company’s ongoing initiative to modernize their restaurants and their customer’s dining experience.
Among the staples on offer are the McSpicy Chicken Sandwich from Hong Kong, a French mozzarella salad and a barista bar resembling those in the company’s Australian branches. These international items will be available to customers on a rotating basis alongside regular favorites such as the classic chicken nuggets and fries or the Big Mac.
In addition to social media allowing people to see what is on offer elsewhere, physical travel is now more accessible and affordable than ever, and the need for individuals to feel well-travelled or in-the-know extends to their gastronomical experience. McDonald’s new locale reflects this worldly-wise disposition of millennials, who are no longer satisfied with limited options at restaurants, as well as marks a culture and experience-conscious step for the chain.