The British auto dealer invented a creative campaign around Germany's capital city to promote the MINI's new real-time traffic feature

BMW-owned automaker MINI created a clever ad campaign that will run in Berlin to promote a new feature to be included in newer models of MINI cars. Called RTTI (Real Time Traffic Information), this tool will not only show drivers the quickest way to get to their destination, but will also take traffic reports into account, avoiding any major snarls and saving people time.

The campaign was developed in collaboration with The Serviceplan Group, and aims to create shortcuts for drivers as well as for the pedestrians walking around town, featuring posters placed all over the city that show the quickest route to fictional destinations, like renderings of a staircase that goes over a wall and a pathway through a football pitch to avoid a block of houses.

The ad campaign and RTTI, part of MINI's Connected Features, both focus on a specific goal: to get people where they're going as quickly and painlessly as possible, which is especially important in a crowded city like Berlin. The campaign began in late April and will be running thoughout the spring.

MINI

BMW-owned automaker MINI created a clever ad campaign that will run in Berlin to promote a new feature to be included in newer models of MINI cars. Called RTTI (Real Time Traffic Information), this tool will not only show drivers the quickest way to get to their destination, but will also take traffic reports into account, avoiding any major snarls and saving people time.

The campaign was developed in collaboration with The Serviceplan Group, and aims to create shortcuts for drivers as well as for the pedestrians walking around town, featuring posters placed all over the city that show the quickest route to fictional destinations, like renderings of a staircase that goes over a wall and a pathway through a football pitch to avoid a block of houses.