5 Experiential Retail Destinations In NYC

5 Experiential Retail Destinations In NYC
Cafe & Restaurant

Five stores from PSFK's NYC Retail Guide deliver inspired, next-level customer experiences

  • 29 may 2018

Legacy brands have long defined Manhattan’s Midtown, and the streets of SoHo have become synonymous with shopping. But as storied as it is, the New York retail scene is also characterized by transformation. Whether in the central, bustling Chelsea and Flatiron districts or the millennial playground of Williamsburg, Brooklyn, independent boutiques and big names alike are raising the bar for brick-and-mortar with experiential elements. These five destinations, from PSFK’s 2018 NYC Retail Guide, are among a class of retailers delivering inspired, next-level customer experiences in the commercial metropolis.

MIDTOWN: Nordstrom Men’s Store

The chain department retailer’s men’s clothing store combines cutting-edge technology and traditional, 1:1 service to drive meaningful interactions and set itself apart from other department stores. With same-day deliveries, on-site tailors, a self-service return bin and digital tablets to check online inventory, Nordstrom’s store ensures that shopping is seamless and value-centric.

Tips For Your Visit:

  • Need to purchase a shirt at midnight? Call 917.734.0133 and a staff associate will bring your order, no matter the time.
  • Ask for Nordstrom’s complimentary personal styling service, where they create a digital Style Board with personalized recommendations that can be sent to your mobile phone.
  • Stay tuned for the Nordstrom’s women’s store, set to open in Fall 2019 across the street.

Address: 235 W 57th St.

CHELSEA & FLATIRON: FujiFilm Wonder Photoshop

Conceived as an inspirational and educational hub, the iconic photography brand’s space aims to introduce the art of instant and film photography to a digitally-native generation. Visitors can not only trial new Fuji products, but also make instant prints from their phones at designated kiosks. The Wonder Photoshop’s DIY Lounge allows customers to receive expert advice from store associates or designated lecturers.

Tips For Your Visit:

  • Snap a custom pic with personalized backgrounds and templates at the photo booth.
  • Order a large-size print from the in-store photography lab.
  • Grab a complimentary cup of coffee while you shop or wait for prints to be made.

Address: 176 Fifth Ave.

SOHO: Gucci Wooster

The luxury brand’s SoHo location pays homage to its youthful, digitally-native audience with an Instagram-friendly interior and connected features in its expansive 10,000-square-foot storefront. Associates with iPads, referred to as ‘Gucci Connectors,’ are situated at the front of the store to optimize customer service, while customers can use an AR-enabled app to see how custom lettering will look on a bag.

Tips For Your Visit:

  • Be on the lookout for films and other media screenings to be shown in the store’s 3D video display and screening room.

Address: 63 Wooster St.

NOHO: The Phluid Project

Billed as “the world’s first gender-free store,” this retail location offers clothing, accessories and other products geared for gender non-conforming and gender fluid consumers. The inclusive retail space also hosts LGBQTIA+ community events, readings and workshops.

Tips For Your Visit:

  • Visit the space on Tuesday night, when it hosts a weekly symposium to discuss subjects that are influencing society at large.
  • Use Phluid’s online and in-store activism resources to figure out how to get involved in your community.

Address: 684 Broadway 


The eco-friendly laundromat’s new lounge-style space creates a connected laundry experience with energy-efficient Electrolux washers that text customers when their laundry is done, complimentary detergent and an organic coffee bar. Celsious partnered with Simply Co. to provide customers with non-toxic washing detergent made up of three ingredients: baking soda, water and organic vegan castile soap. Customers can choose between an organic lavender-scented or unscented detergent.

Tips For Your Visit:

  • Try a craft kombucha drink from the upstairs cafe.
  • Drop off your laundry for a ‘fold n dry’ service from expert staff who specialize in stain removal and thoughtful folding.

Address: 115 North 7th St.

In one of the world’s most crowded marketplaces, standing out is key—and these retailers are creating memorable brand experiences through innovative technologies, community engagements and other unexpected retail integrations. For more must-see spots in New York, download our NYC Retail Guide.

+Cafe & Restaurant
+consumer goods
+customer support
+experiential marketing
+new york city
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