Oscar Mayer's interactive marketing campaign gives customers the power to cash in on bacon and increase the value of their 'investments' by spreading the word on social

Is the current market for Bitcoin and other similar cryptocurrencies a bit too volatile for your portfolio? How about investing in something a little more reliable, and a whole lot tastier? In its latest marketing campaign, Oscar Mayer pokes fun at the current crypto craze by creating its own digital currency, “Bacoin,” which can be exchanged for real bacon.

As a part of the company's promotion, participants who visit a special microsite every day have the chance to win “slices” of Bacoin, which can be saved up and cashed in for real Oscar Mayer bacon. It's a great example of interactive marketing, as it allows users to “impact” the value of Bacoin themselves by sharing the promotion on Twitter or email, which increases their “investments.” This creates something similar to a real marketplace, while actively encouraging users to return to the site by rewarding social behaviors. A graph on the site displays the current value of Bacoin and is updated each hour.

To promote the campaign, the food brand released a comical video that pokes fun at current technology trends, featuring “digital prophet” Keith Sizzle, who claims to be the inventor or Bacoin, and even makes it rain bacon.

Oscar Mayer

Is the current market for Bitcoin and other similar cryptocurrencies a bit too volatile for your portfolio? How about investing in something a little more reliable, and a whole lot tastier? In its latest marketing campaign, Oscar Mayer pokes fun at the current crypto craze by creating its own digital currency, “Bacoin,” which can be exchanged for real bacon.

As a part of the company's promotion, participants who visit a special microsite every day have the chance to win “slices” of Bacoin, which can be saved up and cashed in for real Oscar Mayer bacon. It's a great example of interactive marketing, as it allows users to “impact” the value of Bacoin themselves by sharing the promotion on Twitter or email, which increases their “investments.” This creates something similar to a real marketplace, while actively encouraging users to return to the site by rewarding social behaviors. A graph on the site displays the current value of Bacoin and is updated each hour.