How Brands Are Encouraging Customers To Reuse Packaging
With a third of U.S. trash coming from packaging waste, brands are launching special offers and experiences to motivate consumers to recycle and reuse
Roughly one-third of trash in the U.S. today is made up of packaging waste, and even with ongoing recycling efforts, 36 million tons of packaging waste end up in landfills. However, many consumers remain unaware of this staggering problem and how throwaway culture contributes to it.
To raise awareness of the problem that packaging waste poses, retailers and brands are experimenting with ways to contain and sell their products with a pathway to reuse. Two major brands are motivating customers to participate in reuse and recycling with discounts and unique shopping experiences: