How Brands Are Encouraging Customers To Reuse Packaging

How Brands Are Encouraging Customers To Reuse Packaging
Design

With a third of U.S. trash coming from packaging waste, brands are launching special offers and experiences to motivate consumers to recycle and reuse

PSFK
  • 30 may 2018

Roughly one-third of trash in the U.S. today is made up of packaging waste, and even with ongoing recycling efforts, 36 million tons of packaging waste end up in landfills. However, many consumers remain unaware of this staggering problem and how throwaway culture contributes to it.

To raise awareness of the problem that packaging waste poses, retailers and brands are experimenting with ways to contain and sell their products with a pathway to reuse. Two major brands are motivating customers to participate in reuse and recycling with discounts and unique shopping experiences:

Tesco
Grocery and general merchandise retailer Tesco designed a reusable shopping bag for Malaysia stores to help reduce plastic waste that included an embedded barcode that offered discounts to encourage reuse. Customers can present the plastic bag at checkout for a 6¢ rebate on total purchase. The bags are made of recycled materials and are thicker than single-use shopping bags.

Louis Vuitton
Luxury brand Louis Vuitton introduced “Les Parfums” where customers can bring in their empty perfume bottles and refill them at LV Boutiques. The refilling process is done with a special set of tools to ensure the bottle is never opened with no chance of evaporation. The fragrance is never exposed to air and no drop is lost.

Giving consumers more reasons to reuse is just one way that brands are making their products more eco-friendly. For more insights on this subject, download PSFK’s report Promoting Social Responsibility With Sustainable Packaging.

Roughly one-third of trash in the U.S. today is made up of packaging waste, and even with ongoing recycling efforts, 36 million tons of packaging waste end up in landfills. However, many consumers remain unaware of this staggering problem and how throwaway culture contributes to it.

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+packaging & product engagement
+Packaging & Storytelling
+Product Promotion
+Public
+Raise Awareness
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+retail
+Sustainability
+Sustainability
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