A print advertisement functions as a tool for Polish residents to assess their home's risk of carbon monoxide poisoning

Carbon monoxide in homes often goes undetected and the results can be fatal. The Polish National Fire Department and retailers Pepco, Lewiatan and Złote Tarasy came up with a unique solution for Poland, where carbon monoxide poisoning kills around 100 people each year.

The remarkable thing about the campaign was its simplicity. With Grey Group Poland, the team created a flyer for circulation in supermarkets that also functions as a test strip for the safety of home vents. Consumers simply followed instructions on the ad to hold the paper up to a vent in their home. If it air pressure made it stick, it was a sign that the vent was working properly; if it did not, users were advised to have the home looked at for potential risk of carbon monoxide.

The flyer was sent to over 28 million homes. Though the print ad is the definition of low-tech, it has the potential to save lives.

Vent Inspection Print Ad

Carbon monoxide in homes often goes undetected and the results can be fatal. The Polish National Fire Department and retailers Pepco, Lewiatan and Złote Tarasy came up with a unique solution for Poland, where carbon monoxide poisoning kills around 100 people each year.

The remarkable thing about the campaign was its simplicity. With Grey Group Poland, the team created a flyer for circulation in supermarkets that also functions as a test strip for the safety of home vents. Consumers simply followed instructions on the ad to hold the paper up to a vent in their home. If it air pressure made it stick, it was a sign that the vent was working properly; if it did not, users were advised to have the home looked at for potential risk of carbon monoxide.