Algorithm-generated ratings decipher the differences between millennial-friendly products like meal kits and boxed mattresses

At first glance, Quiddity looks like a media site—but it's a retail platform designed to make millennials more conscious consumers by reviewing products objectively and offering recommendations. Quiddity uses a proprietary algorithm that calculates ratings based on several factors, including customer reviews, brands and categories. The aim is to become a one-stop-shop for millennials who are inundated with options online. With Quiddity, consumers receive both comprehensive reviews and succinct product information for everything from mattresses to insurance plans. Categories include competitive products like meal kits, wireless headphones and wearables.

Quiddity, which was created by agency Figliulo & Partners, taps into mindful shopping practices that emphasize quality over quantity. In addition to the algorithm-generated ratings, the platform is populated with articles and videos for every product category.

Quiddity

At first glance, Quiddity looks like a media site—but it's a retail platform designed to make millennials more conscious consumers by reviewing products objectively and offering recommendations. Quiddity uses a proprietary algorithm that calculates ratings based on several factors, including customer reviews, brands and categories. The aim is to become a one-stop-shop for millennials who are inundated with options online. With Quiddity, consumers receive both comprehensive reviews and succinct product information for everything from mattresses to insurance plans. Categories include competitive products like meal kits, wireless headphones and wearables.