New Product Review Site Helps Millennials Declutter Their Shopping

New Product Review Site Helps Millennials Declutter Their Shopping
Millennials

Algorithm-generated ratings decipher the differences between millennial-friendly products like meal kits and boxed mattresses

Rachel Gonzalez
  • 22 may 2018

At first glance, Quiddity looks like a media site—but it’s a retail platform designed to make millennials more conscious consumers by reviewing products objectively and offering recommendations. Quiddity uses a proprietary algorithm that calculates ratings based on several factors, including customer reviews, brands and categories. The aim is to become a one-stop-shop for millennials who are inundated with options online. With Quiddity, consumers receive both comprehensive reviews and succinct product information for everything from mattresses to insurance plans. Categories include competitive products like meal kits, wireless headphones and wearables.

Quiddity, which was created by agency Figliulo & Partners, taps into mindful shopping practices that emphasize quality over quantity. In addition to the algorithm-generated ratings, the platform is populated with articles and videos for every product category.

Quiddity

At first glance, Quiddity looks like a media site—but it’s a retail platform designed to make millennials more conscious consumers by reviewing products objectively and offering recommendations. Quiddity uses a proprietary algorithm that calculates ratings based on several factors, including customer reviews, brands and categories. The aim is to become a one-stop-shop for millennials who are inundated with options online. With Quiddity, consumers receive both comprehensive reviews and succinct product information for everything from mattresses to insurance plans. Categories include competitive products like meal kits, wireless headphones and wearables.

+content marketing
+e-commerce
+financial services
+Millennials
+product experience
+Product Promotion
+retail
+reviews
+Shopper Marketing
+Shopper Marketing & Promotion
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.