In Brief

The size-inclusive line will be marketed through an annual membership that offers subscribers discounted prices and free shipping

Music icon Rihanna is expanding her beauty brand, Fenty, into the fashion world by way of her upcoming lingerie line, Savage x Fenty. Since its release in the fall of 2017, Fenty Beauty has been met with huge praise from the public due in large part to its inclusivity. Savage x Fenty will follow that same model: according to Rihanna’s Instagram, the line will “come in all shapes and sizes.” Rihanna has already posted several photos of models with different body types wearing the products.

A post shared by badgalriri (@badgalriri) on

A post shared by badgalriri (@badgalriri) on

The Savage collection will use a subscription model, arranged through TechStyle Fashion Group, which also owns ShoeDazzle, JustFab, and Fabletics. The brand will offer an annual membership that grants access to discounts on products and free shipping for subscribers. This particular business model promotes not only customer appreciation, but it also lets consumers know that this line is something extraordinary. Savage will be released next Friday, May 11.

Savage x Fenty


Lead Image: @badgalriri via Instagram

Music icon Rihanna is expanding her beauty brand, Fenty, into the fashion world by way of her upcoming lingerie line, Savage x Fenty. Since its release in the fall of 2017, Fenty Beauty has been met with huge praise from the public due in large part to its inclusivity. Savage x Fenty will follow that same model: according to Rihanna’s Instagram, the line will “come in all shapes and sizes.” Rihanna has already posted several photos of models with different body types wearing the products.

A post shared by badgalriri (@badgalriri) on Apr 30, 2018 at 10:01am PDT