Customers Paid For Healthy Food With Recyclables At Pop-Up Cafe

Customers Paid For Healthy Food With Recyclables At Pop-Up Cafe
Experiential Marketing

The Rubbish Cafe in London raised awareness about the wastefulness of single-use plastics

Kim Windyka
  • 22 may 2018

The Rubbish Cafe, a London pop-up created by Belgian company Ecover, let its customers use recyclable plastic waste as payment for zero-waste vegetarian fare like grain and rice bowls as part of a clean living campaign. The cafe, which was located in Covent Garden on May 3 and 4, was designed to call attention to issues of sustainability surrounding single-use plastics.

Instead of cash, patrons were able to exchange one piece of plastic, like a bottle or takeout container, for a complimentary meal and a reusable Ecover detergent bottle. The environmentally-conscious menu was created by chef Tom Hunt, with coffee provided by Over Under. The cafe is just the latest of Ecover’s sustainability efforts. The company is working to make all of its bottles completely recyclable by 2020 and plans to test biodegradable packaging made from materials like potato-based plastic by then as well.


Images: Ecover via Twitter

+experiential marketing

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