menu

Customers Paid For Healthy Food With Recyclables At Pop-Up Cafe

Customers Paid For Healthy Food With Recyclables At Pop-Up Cafe
Cafe & Restaurant

The Rubbish Cafe in London raised awareness about the wastefulness of single-use plastics

Kim Windyka
  • 22 may 2018

The Rubbish Cafe, a London pop-up created by Belgian company Ecover, let its customers use recyclable plastic waste as payment for zero-waste vegetarian fare like grain and rice bowls as part of a clean living campaign. The cafe, which was located in Covent Garden on May 3 and 4, was designed to call attention to issues of sustainability surrounding single-use plastics.

Instead of cash, patrons were able to exchange one piece of plastic, like a bottle or takeout container, for a complimentary meal and a reusable Ecover detergent bottle. The environmentally-conscious menu was created by chef Tom Hunt, with coffee provided by Over Under. The cafe is just the latest of Ecover’s sustainability efforts. The company is working to make all of its bottles completely recyclable by 2020 and plans to test biodegradable packaging made from materials like potato-based plastic by then as well.

Ecover


Images: Ecover via Twitter

The Rubbish Cafe, a London pop-up created by Belgian company Ecover, let its customers use recyclable plastic waste as payment for zero-waste vegetarian fare like grain and rice bowls as part of a clean living campaign. The cafe, which was located in Covent Garden on May 3 and 4, was designed to call attention to issues of sustainability surrounding single-use plastics.

+advertising
+Cafe & Restaurant
+Compelling Packaging
+consumer goods
+Design
+Europe
+experiential marketing
+Experiential Marketing
+Food
+home
+packaging
+packaging & product engagement
+Packaging & Storytelling
+pop up
+recycling
+retail
+Sustainability
+Sustainability
+UK
+waste
+wellness

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.