Everyday Consumers Can Monetize Posts With Visual Shopping App

Everyday Consumers Can Monetize Posts With Visual Shopping App
Fashion & Apparel

Screenshop, which turns fashion photos into shoppable lists of similar items, has added a social element to its e-commerce app

Katie Devlin
  • 4 may 2018

Shopping app Screenshop is rapidly growing in popularity thanks to support from numerous celebrities and Instagram personalities, including Kim Kardashian West, and its latest feature is sure to draw in even more users.

Launched in 2017, the free app allows users to upload screenshots of their favorite outfits from online influencers, celebrities or even movie characters, and the app will compile a selection of shoppable lookalike options from a variety of outlets. Users can refine searches by selecting a preferred price point. Screenshop will also create a custom catalog for each user based in their screenshot history, so that they can further explore similar styles.

Screenshop’s newest addition is a customer compensation program that will allow every contributor to monetize posts that they share on the app’s Discover page, in the same way that popular users on other social media platforms monetize their posts based on follower interaction. In this way, the app creates a community of authentic users who can get inspiration from each other and shop shared looks, and it will potentially allow new trends to grow organically, starting with ‘normal’ people and moving up through fashion ranks.

Screenshop hints at a possible future for fashion retail based on content consumers curate themselves. The visual search feature streamlines the process of finding and buying a must-have item. The app is also the kind of platform where up-and-coming brands have an opportunity to thrive through word of mouth.

Screenshop

Shopping app Screenshop is rapidly growing in popularity thanks to support from numerous celebrities and Instagram personalities, including Kim Kardashian West, and its latest feature is sure to draw in even more users.

+apparel
+Fashion
+fashion / apparel
+financial services
+PSFK Imagery
+retail
+Social Media
+Social Media
+user generated content
+Virtual Commerce
+visual search

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