Shoppers at Ssense's new Montreal store are encouraged to browse the retailer's online inventory and book a next-day appointment to try and purchase items in person

Fashion retailer Ssense has primarily been known for its broad online inventory, but as it expands to a physical space in its home city, Montreal, it presents a new take on the department store.

Instead of strolling in and checking out what's available, shoppers are instead encouraged to browse Ssense's website, which features a complete collection of 20,000 items. Once they find what they're looking for, they can make an appointment with 24 hours notice to visit the shop, which opened May 3, and all of their preselected choices are transferred from Ssense's warehouse to the five-story building. Shoppers can then try on clothes and determine which ones they'd like to purchase. A personal stylist is also made available to those who make appointments.

As Rami Atallah, Ssense co-founder, told Vogue, “It’s physically impossible to put 20,000 different styles into one space, but now people can select what they want from the comfort of their own home and when they get to the space everything is already ready for them.”

Ssense

Fashion retailer Ssense has primarily been known for its broad online inventory, but as it expands to a physical space in its home city, Montreal, it presents a new take on the department store.

Instead of strolling in and checking out what's available, shoppers are instead encouraged to browse Ssense's website, which features a complete collection of 20,000 items. Once they find what they're looking for, they can make an appointment with 24 hours notice to visit the shop, which opened May 3, and all of their preselected choices are transferred from Ssense's warehouse to the five-story building. Shoppers can then try on clothes and determine which ones they'd like to purchase. A personal stylist is also made available to those who make appointments.