How Automatic Refills Are Enhancing Subscription Services

How Automatic Refills Are Enhancing Subscription Services
Delivery & Logistics

To optimize services and give consumers peace of mind, subscription companies are increasingly offering automatic replenishments as part of their home-delivery options

PSFK
  • 15 may 2018

Today’s consumers want on-demand convenience, so subscription services are innovating to deliver enhanced value to consumers on a recurring basis.

In particular, companies are now focusing on offering products and services that automatically replenish, replace and refill via recurring delivery channels, relieving customers of the need to worry about timing their orders or running out of items they need. Here’s how three brands have incorporated automated replenishment into their services:

The Vitamin Shoppe
The Vitamin Shoppe launched SPARK Auto Delivery, powered by OrderGroove, which offers subscribers of the program delivery flexibility and exclusive benefits as part of its Healthy Awards loyalty program. The omni-channel subscription enrollment is accessible via mobile, online or in-store and customers can sign up for the unified subscription management experience via SMS or online to enroll and receive personalized offers through the “Shoppe” mobile app. The app offers a complimentary wellness plan, sample boxes, health roadmap and discounts.

Real Eats
Meal delivery service Real Eats is an on-demand subscription that offers fully cooked meals designed by chefs that just need to be reheated. Customers select from the rotating weekly menu of never-processed meals, and choose from 4 different meal plans depending on how many weeks they would like to receive food.

Billie
Billie is a new body care brand that delivers razors to customers’ doors and sends replacement cartridges every one, two or three months (depending on shaving frequency and preference) for the same price. Users can go online to choose from four colors of razors, and their handles will arrive with a matching holder and replacement razor blades. Customers can add shaving cream, body wash or lotion to their order, or can opt to receive only the replacement cartridges.

Recurring convenience is just one way that subscription services are upping their game. For more information on additional ways that brands are extending their offerings, see PSFK’s report Extending Subscription-Based Services.


Lead image: Delivery service stock photo from Michael Nivelet/Shutterstock

Today’s consumers want on-demand convenience, so subscription services are innovating to deliver enhanced value to consumers on a recurring basis.

In particular, companies are now focusing on offering products and services that automatically replenish, replace and refill via recurring delivery channels, relieving customers of the need to worry about timing their orders or running out of items they need. Here’s how three brands have incorporated automated replenishment into their services:

+beauty
+chat a researcher
+Delivery
+Delivery & Logistics
+fitness / sport
+Food
+home
+loyalty
+loyalty & membership
+mobile
+Personalized Loyalty
+retail
+Seamless Delivery
+sport & fitness
+subscription service
+wellness

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