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Sustainable Beer Is Made From Leftover Marks & Spencer Bread

Sustainable Beer Is Made From Leftover Marks & Spencer Bread
Food & Beverage

Britain-based Adnams Brewery is working with Marks & Spencer to repurpose extra bread from the retailer's sandwich counters

Sara Roncero-Menendez
  • 7 may 2018

Food waste is an issue that supermarkets, restaurants, producers and agricultural researchers are working to solve in ways big and small. For Britain-based Adnams Brewery, one man’s loaf is another man’s lager. The company is taking leftover bread from retailer Marks & Spencer to create an eco-friendly beer series called ‘Used Our Loaf.’ It currently includes three brews: Triple English Hop Southwold Pale Ale, Earl Grey Pale Ale and Raspberry Fruit Beer. They are available in select Marks & Spencer stores, which brings the process full circle.

Surplus bread from Marks & Spencer is otherwise sent to be part of animal feed, but this method creates a sustainable new product that is sure to intrigue customers. It also forms a connection between the customer and Marks & Spencer’s environmental goals, knowing that the baked goods they see in the case won’t go to waste if not eaten, and they can even buy a refreshing drink made with the leftovers.

Adnams Brewery


Lead Image: Marks & Spencer

Food waste is an issue that supermarkets, restaurants, producers and agricultural researchers are working to solve in ways big and small. For Britain-based Adnams Brewery, one man’s loaf is another man’s lager. The company is taking leftover bread from retailer Marks & Spencer to create an eco-friendly beer series called ‘Used Our Loaf.’ It currently includes three brews: Triple English Hop Southwold Pale Ale, Earl Grey Pale Ale and Raspberry Fruit Beer. They are available in select Marks & Spencer stores, which brings the process full circle.

+alcohol
+Beer
+Europe
+Food
+food waste
+Grocery
+marks & spencer
+product experience
+Product Promotion
+recycling
+retail
+Shopper Marketing
+Shopper Marketing & Promotion
+Sustainability
+Sustainability
+UK

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