Sustainable Beer Is Made From Leftover Marks & Spencer Bread
Britain-based Adnams Brewery is working with Marks & Spencer to repurpose extra bread from the retailer's sandwich counters
Food waste is an issue that supermarkets, restaurants, producers and agricultural researchers are working to solve in ways big and small. For Britain-based Adnams Brewery, one man’s loaf is another man’s lager. The company is taking leftover bread from retailer Marks & Spencer to create an eco-friendly beer series called ‘Used Our Loaf.’ It currently includes three brews: Triple English Hop Southwold Pale Ale, Earl Grey Pale Ale and Raspberry Fruit Beer. They are available in select Marks & Spencer stores, which brings the process full circle.
Surplus bread from Marks & Spencer is otherwise sent to be part of animal feed, but this method creates a sustainable new product that is sure to intrigue customers. It also forms a connection between the customer and Marks & Spencer’s environmental goals, knowing that the baked goods they see in the case won’t go to waste if not eaten, and they can even buy a refreshing drink made with the leftovers.
Lead Image: Marks & Spencer