Sweetgreen Gave A Local Market A Sustainable Makeover

Sweetgreen Gave A Local Market A Sustainable Makeover
Food & Beverage

The LA-based chain teamed up with the owner of Hank's Mini Market to provide healthier food options to local residents, using its resources to boost small business instead of pushing it out

Kim Windyka
  • 11 may 2018

Fast-casual salad chain Sweetgreen is giving back to the community through partnerships with mom-and-pop shops, and its first project was the rebranding of Hank’s Mini Market, a Los Angeles liquor and convenience store.

Hank’s is a family-owned operation that has been in the Hyde Park neighborhood for two decades. Kelli Jackson, whose father founded the store, recently took over as owner and decided to put a more modern, sustainable spin on the local institution. Noting the community’s lack of both supermarkets and fresh fruits and vegetables, Jackson sought the assistance of the Los Angeles Food Policy Council, a non-profit dedicated to helping stores like hers reach their full potential through design, pricing and marketing changes. It was decided that Hank’s would undergo a complete transformation, and Sweetgreen stepped up to guide the process.

According to a Fast Company profile, design and supply chain specialists from the company worked directly with Jackson to help her realize all of her goals for the store, from seeking her creative input on the space’s new look and feel to advising on merchandise, waste tracking, local farmers’ market partnerships and even security measures. Free product from well-known purveyors of healthy food and drink, including Honest Tea, rounded out a selection of fresh produce, dairy and snacks. The revamped store was unveiled in early April with a grand opening party that invited local residents to socialize and explore the new offerings.

Hank’s isn’t the only one benefiting from the changes. Everytable, a company that creates healthy, pre-made bowls and salads, has found success through selling their product in the store. Jackson has also added her own community-focused touches, like a bulletin board where customers can share information and inspirational quotes, and pop-up events that feature local vendors and artists are in the works as well.

Big-box restaurants like Sweetgreen have long threatened neighborhood spots just like Hank’s. However, the chain wants to break that pattern and set a new industry trend in motion by extending its resources to small business instead of pushing them out. Prior to the Hank’s project, Sweetgreen turned a Chicago farm into a mobile farmers’ market, and is now setting its sights on other small stores that it can assist.

Sweetgreen

Fast-casual salad chain Sweetgreen is giving back to the community through partnerships with mom-and-pop shops, and its first project was the rebranding of Hank’s Mini Market, a Los Angeles liquor and convenience store.

+Automotive
+Brand Introduction
+Community
+Design
+Food
+gentrification
+mobile
+pop up
+retail
+Sustainability
+Sustainability
+Sweetgreen
+USA

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