Target Offers Consumers A Taste Of Summer With New Children’s Clothing Line Collaboration
The retailer collaborated with the traveling pop-up Museum of Ice Cream to create clothes and accessories for boys and girls inspired by ice cream, which shoppers can also enjoy in-store
The mega retail chain Target has partnered with the Museum of Ice Cream to offer a new line of kids clothes for summer, allowing Target to gain new appeal from working with a partner with a strong popular culture following.
Customers can shop a wide range of goods, such as t-shirts, pajamas, roller skates and hats, all offered in bright colors with fun food-inspired patterns. Aside from kids clothing, this partnership also brings on new ice cream flavors sold exclusively at Target stores, including Cherrylicious, Nana Banana, Chocolate Crush, Vanillionaire and Churro Churro.
This unique collaboration functions as an experiential shopping offering for Target visitors, in addition to promoting MOIC’s brand to a large audience. The clothing collection will be available online and in stores for a limited time starting June 3, and the ice cream flavors will begin their limited run on July 8.