In Brief

Created by a film producer, TaTaTu gives viewers digital tokens in exchange for consuming entertainment

Italian film producer Andrea Iervolino created a blockchain platform that blends entertainment with digital rewards and, soon, social media. The video-on-demand service is known as TaTaTu and was launched on May 7. The project is in collaboration with AMBI Media Group, a company co-owned by Iervolino, that holds a portfolio of well-known films.

Users of TaTaTu are able to watch their preferred form of entertainment, which includes an array of film genres and blockbusters, and are awarded digital tokens. Tokens will also be offered when their friends use the platform. Activity is recorded through a digital rights management (DRM) platform to ensure fair reward distribution. Although social media capabilities are not currently available, they will be offered starting in 2019.

Movies and videos are currently the only forms of entertainment available on TaTaTu, but there are plans to expand to music, sports and gaming.

TaTaTu


Lead Image: Victoria Heath | Unsplash

Italian film producer Andrea Iervolino created a blockchain platform that blends entertainment with digital rewards and, soon, social media. The video-on-demand service is known as TaTaTu and was launched on May 7. The project is in collaboration with AMBI Media Group, a company co-owned by Iervolino, that holds a portfolio of well-known films.

Users of TaTaTu are able to watch their preferred form of entertainment, which includes an array of film genres and blockbusters, and are awarded digital tokens. Tokens will also be offered when their friends use the platform. Activity is recorded through a digital rights management (DRM) platform to ensure fair reward distribution. Although social media capabilities are not currently available, they will be offered starting in 2019.