In Brief

From automated checkouts to facial recognition, technology is providing new and creative ways to not only expedite but completely revolutionize the in-store checkout process

Retailers are moving to implement new in-store technologies to reinvent the checkout process, enabling customers to have seamless, more informed and optimal shopping experiences. Now, the possibility of doing away with any form of payment is becoming increasingly viable as businesses turn to utlilizing the one item customers always have handy—their body.

In particular, high-tech retailers are using biometric technology like facial recognition to identify customers and seamlessly aggregate preferences, payment details and other CRM information. Here’s how companies are finding innovative ways to streamline transactions by using customers’ own bodies as sources of identification and information:

Caliburger
CaliBurger created self-ordering AI-enabled kiosks that use facial recognition to access customer loyalty data and process card-free payments. Customers enter the locations and go to the kiosks to order; the machines scan and recognize the users’ faces, along with their customer profiles, allergies and rewards status. Customers can then swipe through a list of things they’ve previously ordered, allowing them to complete the ordering processes in a matter of seconds. All of this happens without the customer having to do anything other than simply walk up to the machine, meaning there is no need to swipe a card or input information of any kind, with the customer’s unique facial scan acting as a means of identification. While customers can still order at the counter and pay with cash or credit card, the face-pay system is designed to attract loyal customers who want a safe, secure, speedy checkout process.

KFC
Fast food retailer KFC’s China location known as KPro lets customers pay for their meals by using a facial recognition system. Customers place their order at a terminal, which then scans their face. If the scan matches the image on the photo ID stored in the system, the customer only has to enter their phone number and the payment goes through. Then, a KFC employee serves the ordered meal to the customer. The system is based on Ant Financial’s digital payment platform Alipay, and KFC restaurant was the first physical store in the world to use facial recognition software to take payments.

JD.com Inc.
Chinese e-commerce giant JD.com opened the first of a chain of high-tech supermarkets in Beijing, called 7Fresh stores, which are unmanned stores with robot carts and that use facial recognition technology to register payment for products.

As in-store retail continues to innovate to keep up with the convenience of e-commerce, businesses continue to find creative technological solutions to enhance and streamline the transaction process. For more information on how retailers are automating and enhancing the brick-and-mortar purchase, check out PSFK’s report Enabling Seamless In-Store Checkouts.

Retailers are moving to implement new in-store technologies to reinvent the checkout process, enabling customers to have seamless, more informed and optimal shopping experiences. Now, the possibility of doing away with any form of payment is becoming increasingly viable as businesses turn to utlilizing the one item customers always have handy—their body.

In particular, high-tech retailers are using biometric technology like facial recognition to identify customers and seamlessly aggregate preferences, payment details and other CRM information. Here’s how companies are finding innovative ways to streamline transactions by using customers’ own bodies as sources of identification and information: