Clean beauty, encompassing environmentally-friendly, health-conscious, and animal-friendly products and ingredients, is in high demand, and brands are moving to deliver new and improved items

Although the beauty industry has traditionally relied on a tried-and-tested formula for its product offerings, shifting consumer behaviors are mandating new ingredients, benefits and products. Cosmetics and body care items that pollute the environment, hurt animals and pose risk to users' health are no longer tolerated, so brands are innovating to find clean alternatives.

In particular, beauty manufacturers are leaning on plant-based and vegan ingredients rather than conventional synthetics and chemicals, creating natural products that appeal to the health-conscious consumer yearning for simple and cruelty-free ingredients.  Here's how four brands are embracing clean beauty with their natural, organic and plant-sourced offerings:

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