How Conscious Products Are Taking Over The Beauty World
Clean beauty, encompassing environmentally-friendly, health-conscious, and animal-friendly products and ingredients, is in high demand, and brands are moving to deliver new and improved items
Although the beauty industry has traditionally relied on a tried-and-tested formula for its product offerings, shifting consumer behaviors are mandating new ingredients, benefits and products. Cosmetics and body care items that pollute the environment, hurt animals and pose risk to users’ health are no longer tolerated, so brands are innovating to find clean alternatives.
In particular, beauty manufacturers are leaning on plant-based and vegan ingredients rather than conventional synthetics and chemicals, creating natural products that appeal to the health-conscious consumer yearning for simple and cruelty-free ingredients. Here’s how four brands are embracing clean beauty with their natural, organic and plant-sourced offerings:
Cannabliss Organic skincare is made with naturally rich hemp oil to provide numerous healing benefits. The full spectrum hemp oil is grown organically in Colorado and has been shown to work wonders on dry skin, acne, wrinkles, scars, sunspots, eczema, and psoriasis. Chemists start with an organic natural carrier oil as a base, and then add powerful hemp and essential oils for the perfect formulation. The nourishing formulas are also infused with ancient Korean herbs like Mulberry Bark and Panax Ginseng to enhance the effectiveness of our products and breathe new life into your skin.
Cult Beauty has partnered with MGC Derma’s cannabidiol skincare products to become the major international retailer’s first cannabis-based cosmetic line. The skincare and anti-aging products are formulated with high-purity Cannabidiol (CBD) and natural active ingredients to cleanse and hydrate skin, and protect against wrinkles and ageing. Cult Beauty is also set to launch the US-based label, Marley Natural.
Beauty brand Snow Fox is a 100% plant-based, professional grade skincare line that was originally designed for hypersensitive skin types. The formula was created especially for issues such as redness, environmental irritation, oily T zones, dry patches, hyper-pigmentation and clogged pores. While it was initially formulated for hypersensitive, troubled skin, consumer trials have shown amazing efficacy on all skin types, and the skincare line is also cruelty free.
Cosmetics company L’Oréal created a vegan hair dye called Source, for plant-based hair coloring. Until now, the company’s researchers have struggled to come up with alternatives to hair dyes that could eliminate ammonia and other chemicals while still delivering a professional result.
As consumers become more conscious about the ramifications of the products they use, the beauty industry moves to meet their demands and offer cleaner alternatives, making the world a better place one ingredient at time. For more information on innovation in the world of beauty, see PSFK’s report, A Fresh Look At Clean Beauty.
Lead image: Cannabliss Organic via Facebook