Design sensation could provide clues to how legacy brands could reimagine their back catalog

A reimagining of a classic Italian Vespa scooter has caused widespread stir in automotive and design communities on the internet and could potentially provide clues to how legacy automotive brands could reimagine classics in their back catalog.

A Russian group of bike designers called Butcher Garage teamed up with German parts-seller SIP to rethink every city's ‘beep-beep' as a snarling off-road tiger. The ‘Escape' has had the wings and other body work cut away of a Vespa PX 150, plus features like the pedals cut back to a mechanical minimal effect.

The Vespa-scrambler project was developed over two years after the team noticed a ‘scrambler' theme emerge in regular size motorcycles. Bike Exif provides a lot of detail on the project and says the designers took cues straight from the desert sleds of the '60s and '70s, and they even made an aging-effect on the checkered paint work.

Butcher Garage | SIP

A reimagining of a classic Italian Vespa scooter has caused widespread stir in automotive and design communities on the internet and could potentially provide clues to how legacy automotive brands could reimagine classics in their back catalog.

A Russian group of bike designers called Butcher Garage teamed up with German parts-seller SIP to rethink every city's ‘beep-beep' as a snarling off-road tiger. The ‘Escape' has had the wings and other body work cut away of a Vespa PX 150, plus features like the pedals cut back to a mechanical minimal effect.