Retailers can map out store updates in VR and track how customers respond to virtual walkthroughs

Layout is integral to the brick-and-mortar experience. Artificial intelligence platform Symphony RetailAI developed a tool for retailers to redesign store interiors with the help of virtual reality. The SR Virtual Store Remodeling solution creates a 3D model of the store’s layout, enabling users to conduct research, run analytics, evaluate a product’s shelf placement and design a new, customer-driven layout. It also eliminates the need for expensive and time-consuming processes, like building prototypes and rearranging physical shelves.

Symphony RetailAI gives retail clients access to its virtual reality test labs, where they can have customers or testers “walk” through their store in a virtual environment. During this phase, customers’ feedback on the floorplan, space allocation, signage and overall vibe of the store are measured. The final result is a store layout that meets the wants and needs of the target audience, ensuring that customers will be engaged and ultimately satisfied with their in-store shopping experience.

SR Virtual Store Remodeling

Layout is integral to the brick-and-mortar experience. Artificial intelligence platform Symphony RetailAI developed a tool for retailers to redesign store interiors with the help of virtual reality. The SR Virtual Store Remodeling solution creates a 3D model of the store’s layout, enabling users to conduct research, run analytics, evaluate a product’s shelf placement and design a new, customer-driven layout. It also eliminates the need for expensive and time-consuming processes, like building prototypes and rearranging physical shelves.