Revamped Walmart Site Takes A Lifestyle Approach To Counter Amazon

Revamped Walmart Site Takes A Lifestyle Approach To Counter Amazon
Delivery & Logistics

The retailer's site redesign takes cues from lifestyle branding and highlights products that are available for pickup at the user's local store

Kim Windyka
  • 7 may 2018

In a bid to keep a leg up on competitors like Amazon, Walmart has unveiled a newly redesigned website that aims to be an inviting, cozy extension of local brick-and-mortar outposts. With this initiative, the brand is also eschewing a one-size-fits-all approach in favor of a personalized experience that employs a combination of algorithm and human-driven product recommendations.

The new site utilizes lifestyle and aspirational imagery alongside pared-down product offerings that focus on items that are available for pickup at the user’s local Walmart. The rollout of an in-store app, which helps customers locate items, is set to follow in the coming weeks. Walmart has made significant investments in e-commerce since 2016, introducing conveniences like free two-day shipping and one-button reordering in the wake of Amazon.

Walmart

In a bid to keep a leg up on competitors like Amazon, Walmart has unveiled a newly redesigned website that aims to be an inviting, cozy extension of local brick-and-mortar outposts. With this initiative, the brand is also eschewing a one-size-fits-all approach in favor of a personalized experience that employs a combination of algorithm and human-driven product recommendations.

+amazon
+Brand Development
+Delivery & Logistics
+Design
+lifestyle
+product experience
+retail
+Seamless Delivery
+technology
+UX
+Virtual Commerce
+Wal-Mart
+Walmart

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