The Easter egg ad uses the real estate marketplace to give viewers a peek inside the world of Pixar's The Incredibles 2

Zillow is a popular website for those in the market for a new home and those who just want to check out potential dream homes. Those visitors with eagle eyes may have come across a real dream recently: a near 20,000 square-foot mansion that belongs to the family from Pixar’s The Incredibles 2.

The beautiful Municiberg home enjoys such luxury features as an infinity pool, smart features to make housekeeping easy and beautiful views of the city. The four bedrooms provide plenty of space for Mr. Incredible, Elastigirl, Violet, Dash and Jack-Jack. Unfortunately, the home is not available for sale and only listed so that fans can take a look.

This marketing idea—fictional listings on large networks that promote a movie—seems to be catching on. For the summer entertainment season, 20th Century Fox made LinkedIn profile for a character for Deadpool 2. It could work for Zillow too: Franchise fans coming in to look at the Incredibles home might look around at some of Zillow’s other listings, familiarize themselves with the site and potentially become repeat users.

Zillow | Incredibles 2

Zillow is a popular website for those in the market for a new home and those who just want to check out potential dream homes. Those visitors with eagle eyes may have come across a real dream recently: a near 20,000 square-foot mansion that belongs to the family from Pixar’s The Incredibles 2.

The beautiful Municiberg home enjoys such luxury features as an infinity pool, smart features to make housekeeping easy and beautiful views of the city. The four bedrooms provide plenty of space for Mr. Incredible, Elastigirl, Violet, Dash and Jack-Jack. Unfortunately, the home is not available for sale and only listed so that fans can take a look.