Lingerie Brand Uses Customer Data To Inform Product Design And Retail Strategy
Adore Me used artificial intelligence to harness customer reviews for brand and retail development, benefitting from its e-commerce beginnings and parlaying them into a tailored store experience
The women’s intimate apparel company Adore Me is using artificial intelligence to learn more about its customers on a larger scale. The brand collected and analyzed a vast number of customer reviews and feedback on a monthly basis, which allowed the company to design new marketing plans to better appeal to customers as well as stay ahead of the competition.
Customer feedback is crucial to the brand’s mission of “empowering women to embrace their uniqueness.” “Having a customer-centric strategy means reviewing and analyzing every piece of feedback we receive from customers, and making business decisions using those insights,” said Adore Me reviews manager Sandra Negra. “We believe this is one of our key strengths, and attribute the growth and success of our brand to this approach.”
The company has been on the rise since it first began in 2012, starting as an e-commerce brand and now making its way to brick-and-mortar stores, with ten locations in the works this year. Adore Me shows how e-commerce brands can use consumer data to create a tailored customer experience for their physical locations, marshaling that information the determine how real-life locations can be most useful to customers.
Lead image: Adore Me via Facebook