Airbnb Allows Hosts To Open Their Homes To Refugees
The home-share network is taking a philanthropic route by offering free housing for displaced people, an initiative started by Airbnb's own community that reflects a consumer desire to help those in need
Airbnb is taking its home-share business model to a new level with Open Homes, a way for volunteers to accommodate refugees for free. Those who volunteer for Open Homes are helping individuals and families settle in to a new life after displacement.
Airbnb works with agencies that specialize in finding temporary housing for those in need. To ensure the quality of these extended stays, agencies will reach out to hosts to clear the length of the stay and to make sure it’s a good match between host and boarder.
Not only is this an incredibly charitable initiative, it’s also keeping home-share platforms relevant with a new generation of homebuyers. With younger generations becoming increasingly politically conscious and involved, this initiative is keeping Airbnb in their minds as a relevant and globally engaged company. The home-share brand’s initiative is aligned with a new customer-brand journey, which PSFK explored in our latest deep-dive report, the CX Playbook, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.
Open Homes was the idea of Airbnb hosts, as they wanted to be of help during times of need. Inclusivity and creating a sense of belonging is one of Airbnb’s fundamental values, and offering free lodging all over the globe broadcasts these beliefs loud and clear.
Lead image: Airbnb via Facebook