Aldi Makes Things Cheaper For Cash-Strapped Weddings With Online Wine Guide

Aldi Makes Things Cheaper For Cash-Strapped Weddings With Online Wine Guide
Food & Beverage

The discount supermarket chain wants to make wedding planning easier and more affordable with an online wine shopping hub

Rachel Gonzalez
  • 6 june 2018

British supermarket chain Aldi launched an online service to help wedding planners save money on wine and spirits. The web page is designed to help the soon-to-be-wed figure out how to handle the bar at a reception, with advice on everything from wine pairings to how many bottles should be ordered based on the guest count and where to find the highest quality cheap champagne. The retailer says that shoppers can save up to £290 by choosing one of its brand labels for their sparkling wine needs.

As a discount retailer, Aldi is in the business of making shopping easier for the customer. With over 100 affordable wines available on the new wine guide, the company simplifies what is likely one of the most stressful and expensive shopping endeavors of a consumer’s life.

 Aldi

British supermarket chain Aldi launched an online service to help wedding planners save money on wine and spirits. The web page is designed to help the soon-to-be-wed figure out how to handle the bar at a reception, with advice on everything from wine pairings to how many bottles should be ordered based on the guest count and where to find the highest quality cheap champagne. The retailer says that shoppers can save up to £290 by choosing one of its brand labels for their sparkling wine needs.

+alcohol
+beverage
+Food
+Grocery
+product experience
+retail
+supermarket
+UK
+Weddings
+wine

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.