The China-based retailer streamlined the beverage buying experience to move stock more quickly through stores and warehouses

Alibaba is adding to its ecosystem of cash- and cashier-less outlets, which includes Tao Cafe and Futuremart, with a new wine store. Located in Hangzhou, China, the store will allow customers to purchase wine electronically, without having to handle physical currency or interact with any retail staff.

This store opening comes along with Alibaba's retail strategy that aims to improve the customer experience while also moving stock from stores and warehouses at a faster pace. The efficiency of this new transaction process will not only make it easier for customers to purchase alcoholic beverages from the store, but without the physical act of paying or interacting with a salesperson, customers may become more likely to make bigger purchases and frequent the store more often.

The minimum purchase at the store is a case, catering to shoppers purchasing wine in large quantities to consume at home. The efficiency of Alibaba's checkout process seems to be a good approach to achieving their aim of moving stock quickly. The system also has the potential to create loyal and frequently returning customers, while simultaneously spearheading the cashless payment technology that is likely to fully integrate elsewhere before long. Alibaba debuted some of its wine retail concepts at Vinexpo in Hong Kong in May.

Alibaba Group


Lead Image: Wine shop stock photo from Cineberg/Shutterstock

Alibaba is adding to its ecosystem of cash- and cashier-less outlets, which includes Tao Cafe and Futuremart, with a new wine store. Located in Hangzhou, China, the store will allow customers to purchase wine electronically, without having to handle physical currency or interact with any retail staff.

This store opening comes along with Alibaba's retail strategy that aims to improve the customer experience while also moving stock from stores and warehouses at a faster pace. The efficiency of this new transaction process will not only make it easier for customers to purchase alcoholic beverages from the store, but without the physical act of paying or interacting with a salesperson, customers may become more likely to make bigger purchases and frequent the store more often.