Alexa owners can tell the voice assistant to donate to any of 48 supported non-profits, and it will use their preferred payment method via Amazon Pay

Amazon is making charitable giving easier than ever for Alexa owners. Users can just tell Alexa they want to donate to a supported charity, and the device will do so automatically with the user's preferred payment method via Amazon Pay. They can also say they want to donate, and Alexa will come up with a list of organizations to choose from. There are currently 48 non-profits on the platform, including UNICEF and the American Red Cross, but the company says it will keep adding more.

More and more big names are using their products and platforms to create positive change and encouraging consumers to get involved themselves, as PSFK lays out in our CX Playbook on brand engagement for today's consumers. By enabling people to act on these broader missions, brands like Amazon gain customers' confidence for aligning with their values and facilitating social good.

Amazon

Amazon is making charitable giving easier than ever for Alexa owners. Users can just tell Alexa they want to donate to a supported charity, and the device will do so automatically with the user's preferred payment method via Amazon Pay. They can also say they want to donate, and Alexa will come up with a list of organizations to choose from. There are currently 48 non-profits on the platform, including UNICEF and the American Red Cross, but the company says it will keep adding more.

More and more big names are using their products and platforms to create positive change and encouraging consumers to get involved themselves, as PSFK lays out in our CX Playbook on brand engagement for today's consumers. By enabling people to act on these broader missions, brands like Amazon gain customers' confidence for aligning with their values and facilitating social good.