With 'Memoji' on iOS 12, characters can be personalized to represent every user with a wide variety of skin tones, hair styles and accessories

Apple is introducing personalized ‘Memoji' characters that users can customize to match their own appearances by selecting from a wide array of traits, including skin tones, hair styles, eyewear and headwear. The new feature was announced during a preview of iOS 12 at Apple's WWDC 2018 event.

Apple frames the tool as a way to make its messaging app “more personal and expressive.” It also reflects an ongoing effort to make the icons more inclusive and diverse. With users relying on text as a primary means of communication, there's a heightened focus on designing ways to humanize and personalize the mobile experience. Representative avatars on messaging could also pave the way for future adoption of social VR worlds.

Apple

Apple is introducing personalized ‘Memoji' characters that users can customize to match their own appearances by selecting from a wide array of traits, including skin tones, hair styles, eyewear and headwear. The new feature was announced during a preview of iOS 12 at Apple's WWDC 2018 event.

Apple frames the tool as a way to make its messaging app “more personal and expressive.” It also reflects an ongoing effort to make the icons more inclusive and diverse. With users relying on text as a primary means of communication, there's a heightened focus on designing ways to humanize and personalize the mobile experience. Representative avatars on messaging could also pave the way for future adoption of social VR worlds.