With Apple Pay, concert-goers receive incentives like reduced prices or freebies like water to demonstrate the advantages of using the electronic payment service and promote wider adoption of it

Apple Pay is enhancing the music festival experience with express lanes that encourage concert goers to use the payment form, offering perks like free water and reduced prices as well as accessing food and drinks faster, since the process is simpler than taking out a wallet and swiping a card or doling out cash.

After their debut at the Firefly Festival last week, the express lanes will continue making their rounds at the BRIC Celebrate Brooklyn! Festival this week. Using popular festivals like these is a way for Apple to expose more people to the electronic payment method as well as showcase its benefits. If Apple Pay attracts enough users, the service could become commonplace in grocery stores and retail spaces.

Apple Pay

Apple Pay is enhancing the music festival experience with express lanes that encourage concert goers to use the payment form, offering perks like free water and reduced prices as well as accessing food and drinks faster, since the process is simpler than taking out a wallet and swiping a card or doling out cash.

After their debut at the Firefly Festival last week, the express lanes will continue making their rounds at the BRIC Celebrate Brooklyn! Festival this week. Using popular festivals like these is a way for Apple to expose more people to the electronic payment method as well as showcase its benefits. If Apple Pay attracts enough users, the service could become commonplace in grocery stores and retail spaces.