Arby’s Advertised The World’s Biggest Ad On A Sesame Seed
To promote its switch from Pepsi to Coca-Cola products, Arby's created the world's smallest advertisement as well as the world's largest ad poster, setting two records in an effort to playfully spread the world about its new partnership
Arby’s now holds two Guinness World Records thanks to its way of promoting the company’s switch from Pepsi to Coke, creating the world’s smallest and largest advertisement all in one campaign. The ad reads “A big announcement is coming, this isn’t it” on a single sesame seed from one of Arby’s buns, which is currently being displayed in NYC on East 23rd Street.
The ad reportedly measured 735.36 square micron in area, effectively making it the smallest in the world. Then followed the biggest ad in the world, a poster measuring 212,000 square feet, that reads “Arby’s Now Has Coke” and is being displayed in the country’s smallest town: Monowi, Neb, population: 1. The resident, Elsie Eiler, stars in the poster’s “Big Announcement” video ad.
Overall, the campaign functions as a playful way for Arby’s to attract attention and broaden its brand awareness, incorporating two world records to broadcast its Coke-serving news in style.
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