ARSHOW Is A Company Aiming To Elevate How Audiences Experience Live Performance

ARSHOW Is A Company Aiming To Elevate How Audiences Experience Live Performance
Brand Activation & Immersion

The company is looking to revolutionize live shows by integrating augmented reality into artists' performances, taking the audience's experience to a new level through enhanced immersion and creative possibility

Elisa Lewittes
  • 28 june 2018

The format of live performances is a product of longstanding tradition. In a post-digital world, Broadway might be the last block in Manhattan where someone does not look at his or her smartphone every 10 minutes. However, will the ability to integrate AR into live shows cause this slow-innovating entertainment sector to finally embrace digital? With the success of ARSHOW in Tel Aviv, the digitalization of live theater should be its next leading act.

While the theater-business community tends to be risk-averse and technologically-conservative, embracing AR allows the highly-unprofitable entertainment sector to attract new customers who crave more interactive entertainment experiences. In the case of ARShow, theater producers are able to integrate AR elements into a production, facilitating a blend of fantasy and realism not before seen on the stage.

With the proliferation of smartphones and tablets, consumers constantly want to be connected. To engage, technologically-savvy consumers need to interact with the media in front of them. If the experience is not immersive, consumers are no longer interested. Unlike the those in the theater business, many entertainment networks now use AR and VR to entertain their audiences.

As the entertainment industry increasingly relies on experimental and immersive marketing efforts and more sectors of the industry allow customers to consume their content at all times, now is the time for the theater community to take a chance on technological innovation, elevating the experience it can provide to its audience.


+augmented reality
+Brand Immersion
+tel aviv

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