Bandier’s New In-House Fitness Studio Offers Guests Classes, Music, Food And More
Treadmills, moisturizing masks and cafe food are just three of the many amenities in-store customers will be able to enjoy at the NYC location, helping build a community around and foster engagement with the athleisure brand
Activewear retailer Bandier will be launching a fitness studio in NoHo this August to help bolster sales. The 27,500 square foot boutique studio, dubbed Studio B, will be do more than just sell the brand’s merchandise, however: It will also feature a full fitness room, health food cafe and sneaker shop complete with treadmill for customers to test out their potential purchase.
Bandier is going all out with this fitness studio shop, hoping that it will help the brand break the slump that the athleisure market has seen recently. “For us, Studio B is more than just about fitness,”
reads the brand’s site, “It’s about building a forum where the Bandier community can really come together, sweat it out, shake it off, rock out and enjoy overwhelmingly good vibes.”
In addition to motivating classes and music, Bandier’s studio will also feature amenities like showers and hydrating face masks to give guests a more luxurious experience. This experiential way of building consumer engagement with the brand not only revives interest in the brick-and-mortar location but also allows Bandier to appeal to an active and fashionable consumer lifestyle, associating its wears with entertaining and engaging experiences and building a community around the brand.
Lead image: Americana Manhasset via Twitter