Bank Debuts Technology That Lets Customers Pay By Taking A Selfie
Currently in trial at BBVA's Madrid headquarters, "Selfie & Go" aims to streamline the transaction process by letting customers snap a photo as their form of payment
Spanish multinational bank BBVA is pushing ahead the invisible payments trend with “selfie” payments. By registering on the Selfie & Go smartphone app and turning on their phone’s Bluetooth and location services, users can simply smile at a designated booth to pay for goods and services.
In BBVA’s own words, the technology encourages the disappearance of the purchase process. Soon, paying will be frictionless, no longer requiring digging out a wallet, card or signing a piece of paper. By removing the actual act of payment, the technology aims to optimize retail and streamline the shopper experience.
While BBVA’s tech is only in its first steps towards mainstream implementation, stores in China are already using tech that lets shoppers pay with their face. However, this technology used special cameras to detect blood vessel patterns of the face. BBVA’s system is currently on a trial run at the bank’s headquarters. Thousands of employees in the company’s Milan office can opt-in on the program and use it to pay for on-site food or drinks.
Lead image: BBVA via Twitter