AR Lets Viewers Explore BMW In One Of David Bowie’s Iconic Looks

AR Lets Viewers Explore BMW In One Of David Bowie’s Iconic Looks
Advertising

The interactive advertisement ties in with the Brooklyn Museum's exhibit on Bowie's visual legacy and New York Times editorial content

Jiwon Kim
  • 21 june 2018

To coincide with the Brooklyn Museum‘s David Bowie Is exhibit, The New York Times  and BMW collaborated on an interactive Bowie-themed advertisement. Users can access the AR on any mobile device to step into an immersive representation of one of David Bowie’s most iconic outfits—the striped bodysuit by Japanese designer Kansai Yamamoto—and examine a virtual version of BMW’s X2 vehicle. The experience is accessible through the New York Times app (no stranger to augmented reality content) alongside the publication’s AR feature exploring Bowie’s costumes.

The ad, created with Brooklyn-based agency Fake Love, ties into the multimedia museum exhibit, which was sponsored by BMW (along with Spotify). Open in Brooklyn until July 15, the show includes a broad collection items, such as Bowie’s handwritten lyric sheets and music videos, that follow his creative process.

BMW

To coincide with the Brooklyn Museum‘s David Bowie Is exhibit, The New York Times  and BMW collaborated on an interactive Bowie-themed advertisement. Users can access the AR on any mobile device to step into an immersive representation of one of David Bowie’s most iconic outfits—the striped bodysuit by Japanese designer Kansai Yamamoto—and examine a virtual version of BMW’s X2 vehicle. The experience is accessible through the New York Times app (no stranger to augmented reality content) alongside the publication’s AR feature exploring Bowie’s costumes.

+advertising
+AR
+Asia
+audi
+augmented reality
+Automotive
+bmw
+Brand Immersion
+Entertainment
+infiniti
+jaguar
+Lexus
+Marketing
+Mercedes Benz
+porsche
+tesla
+The New York Times
+volvo

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.