These frigid fitting rooms help recreate winter conditions so shoppers can test out the functionality of the outerwear company's goods, offering consumers an interesting yet practical immersive store experience

Canada Goose is opening a retail location that will allow customers to put its winter wears to the test with an in-store cold room. Opening in Short Hills mall of New Jersey this fall, this store will be the fourth brick-and-mortar Canada Goose location in the United States, but the first stateside store to include the special cold testing facility.

The store is only the second of its kind, as the company plans to build a similar cold-room-equipped one in Montreal as well. Designed to recreate serious winter conditions— -25 degrees Celsius and 13 degrees Fahrenheit—the frigid chambers are an effective and convenient way to put the retailer's subzero-proof parkas to the test while also potentially drawing more customers to the store with an unusual and immersive experience.

In addition to giving shoppers greater reason to visit its brick-and-mortar locations, the cold rooms also serve to heighten shopper confidence around Canada Goose's products, proving that its products live up to their promises while also permitting consumers an all-important pre-purchase trial.

Canada Goose


Lead image: Canada Goose via Facebook

Canada Goose is opening a retail location that will allow customers to put its winter wears to the test with an in-store cold room. Opening in Short Hills mall of New Jersey this fall, this store will be the fourth brick-and-mortar Canada Goose location in the United States, but the first stateside store to include the special cold testing facility.

The store is only the second of its kind, as the company plans to build a similar cold-room-equipped one in Montreal as well. Designed to recreate serious winter conditions— -25 degrees Celsius and 13 degrees Fahrenheit—the frigid chambers are an effective and convenient way to put the retailer's subzero-proof parkas to the test while also potentially drawing more customers to the store with an unusual and immersive experience.