Climate-Positive Menu Cuts Out Carbon Emissions From Production
Not satisfied with simply going carbon neutral, Swedish chain Max Burgers was able offset 110% of its emissions for climate-conscious customers
Swedish burger chain Max Burgers says it has created the first “climate-positive burger” by offsetting all of the associated carbon emissions by 110%—even taking into account how customers travel to and from the restaurant. Diners who are conscious about the environmental impact of products they consume will be assured of “contributing to improving our planet’s climate with every bite.”
Max Burgers has been pro-active with environmental initiatives for years, but with the climate-positive menu it aims not only to reduce harm to the planet, but actually benefit it. To do so they measured all emissions and cut out as much as possible. The brand will regularly plant trees to offset the remaining ones and boost carbon dioxide capture another 10%.
The new menu launches on June 14 in all of the chain’s 130 locations in Northern Europe and the Middle East. “Going climate neutral is not enough if we want to meet the 2-degree Paris Agreement. We want to go further and help remove additional carbon dioxide in the atmosphere. This is what carbon positive is all about,” Max Burgers chief sustainability officer Kaj Török said, according to Sustainable Brands.
Lead Image: Max Burgers