Climate-Positive Menu Cuts Out Carbon Emissions From Production

Climate-Positive Menu Cuts Out Carbon Emissions From Production
Delivery & Logistics

Not satisfied with simply going carbon neutral, Swedish chain Max Burgers was able offset 110% of its emissions for climate-conscious customers

Ivanha Paz
  • 14 june 2018

Swedish burger chain Max Burgers says it has created the first “climate-positive burger” by offsetting all of the associated carbon emissions by 110%—even taking into account how customers travel to and from the restaurant. Diners who are conscious about the environmental impact of products they consume will be assured of “contributing to improving our planet’s climate with every bite.”

Max Burgers has been pro-active with environmental initiatives for years, but with the climate-positive menu it aims not only to reduce harm to the planet, but actually benefit it. To do so they measured all emissions and cut out as much as possible. The brand will regularly plant trees to offset the remaining ones and boost carbon dioxide capture another 10%.

The new menu launches on June 14 in all of the chain’s 130 locations in Northern Europe and the Middle East. “Going climate neutral is not enough if we want to meet the 2-degree Paris Agreement. We want to go further and help remove additional carbon dioxide in the atmosphere. This is what carbon positive is all about,” Max Burgers chief sustainability officer Kaj Török said, according to Sustainable Brands.

Max Burgers

Lead Image: Max Burgers

+carbon emissions
+Delivery & Logistics
+food & beverage
+Max Burgers

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.