The SpeedSmith app allows customers to size and purchase children's footwear without ever having to bring them to a shoe store

The SpeedSmith app, created by husband and wife duo Vivian Chiang and Jo Heithat, takes the headache out of buying shoes for children once and for all. By simply snapping a picture of the child’s foot, SpeedSmith will deliver the dimensions and the size they need. Though not the first app of its kind, it does offer results with more speed and with as little fuss as possible thanks to the technology at play, which takes the essential measurements without requiring the time and stillness of other 3D mapping tools.

“We approached the process by embracing a constant series of prototypes and testing, and in the end achieved a patent pending and unique approach that involves sophisticated edge detecting and other computer vision techniques,” Hei told The Dieline.

As a result, all within one app, parents can get their kids sized and outfitted with a new pair SpeedSmith's own brand of shoes that will be delivered for free.

Along with making shoe shopping for kids a better experience, SpeedSmith is partnering with Soles4Souls to donate outgrown shoes to charity. If the new pair doesn’t fit, each SpeedSmith order comes with a return label that will send the pair off to a child in need.

Children’s apparel is a lucrative business, as children are constantly outgrowing clothes and shows. By making their app all-inclusive and creating a direct line from shoe maker to consumer, SpeedSmith is solving a huge problem for parents.

SpeedSmith


Lead Image: SpeedSmith via Facebook

The SpeedSmith app, created by husband and wife duo Vivian Chiang and Jo Heithat, takes the headache out of buying shoes for children once and for all. By simply snapping a picture of the child’s foot, SpeedSmith will deliver the dimensions and the size they need. Though not the first app of its kind, it does offer results with more speed and with as little fuss as possible thanks to the technology at play, which takes the essential measurements without requiring the time and stillness of other 3D mapping tools.