Burger Joint Offers Customers Quality Food At Low Prices Thanks To Patty-Making Robot
Pasture-raised beef, toasted rolls and sliced-to-order veggies are just some of the advantages made possible by Creator's patty-making machine, ultimately reducing kitchen labor and cutting costs for customers without sacrificing quality
San Francisco is home to a new burger joint that uses a robot to make its patties. Called Creator, the venue has a fast hamburger-making machine boasting the ability to create 240 burgers per hour and providing high-quality patties that can be personalized to the customers’ liking.
The restaurant is able to use better ingredients for its burgers while still keeping costs low for customers due to employing a burger-cranking machine instead of employees. Creator thus has more wiggle room to purchase items like pasture-raised beef and sliced-to-order veggies. The rolls are also made and toasted fresh via machine. Additionally, the open design of the automated device makes the burger-making process visible, so guests know how their food is prepared and what they will be getting.
The implementation of the machine allows for better customer service, as employees are not in the kitchen, but instead are free to work on the floor interacting with customers. “Overall, what we’re doing is reducing the cost of food,” said Alex Vardakostas, co-founder and CEO of Creator. “That’s something that’s positive for everybody. When it comes to a discussion of, hey, let’s try to keep people in a position of flipping burgers, I’m kind of incredulous–why the hell are we asking that question? Why aren’t we trying to figure out how to get those people to do something that’s more fulfilling, more human-centered, more creative and more social?”
Creator represents the incorporation of technology into a service that doesn’t replace the human element, but rather allows humans to perform more enjoyable work and relegates the repetitive tasks to machines. Ultimately, using choice automation rather than completely removing the human element from food service allows for better service, higher-quality ingredients, lower costs and better work for employees.