KIND’s Video-Calling Platform Connects Classrooms Around The World

KIND’s Video-Calling Platform Connects Classrooms Around The World
Food & Beverage

Empatico is developing interactive lessons to close the social and cultural gaps between children in different countries, functioning as an initiative that adds to KIND's customer value by offering emotional education

Katie Devlin
  • 20 june 2018

In an effort to inspire empathy and create meaningful connections amongst elementary school children of different nations, snack brand KIND is further developing Empatico, its learning initiative that aims to do just that through education and interactive digital lessons that will allow classrooms from around the world to convene and discuss the same topics.

The free service aims to help children better understand and empathize with cultural and societal norms that are common in other parts of the world, but perhaps differ from their own. Students and teachers can talk with a classroom in another country via video chat, where the main points of conversation can be discussed openly between the children and their teachers.

Now more than ever, people are taking all aspects of a brand, particularly if their views and ethos align with their own, into account before deciding to use or purchase their products, as PSFK details in the robust CX Playbook report. For these reasons, it is imperative that brands make a conscious effort to build trust into a consumer relationship, and strive to make genuine improvements in the lives of their customers. KIND’s Empatico program serves as an example of how a brand adds to it value,  prioritizing emotional education and encouraging a future filled with compassionate, worldly people.


+cx playbook
+Shopper Marketing
+Video-Calling Platform

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