In Brief

Snapchat becomes even more interactive by allowing users to create their own selfie lenses, showcasing the best ones to a global community, and building consumer-brand engagement through greater user involvement

Snapchat is letting its users design their own social media experience with the release of Lens Studio’s selfie software. Lens Studio was released in 2017 and gave users the option to create any filter they could dream up, but only with the rear-facing camera. With this update, people will be able to expand their creations to include selfie filter production. While Snapchat won’t be able to make every new AR filter available for all 70 million users of the app, it will be showcasing a rotation of the most popular Lens Studio filters on its new Discover section.

In today’s social media market and beyond, consumers are interested in having the option to troubleshoot, solve their own problems and generally have more participation and agency—which is exactly what Snapchat is permitting its users with this software. By allowing anyone the option to create filters, the platform is making customers part of its creative process and taking things one step further by showcasing their specially selected work.

In enabling its fans to pursue their passion for the platform further, Snapchat is adhering to the tenets we highlight in our latest report regarding building brand-customer engagement, the CX Playbook.

Snapchat


Snapchat is letting its users design their own social media experience with the release of Lens Studio’s selfie software. Lens Studio was released in 2017 and gave users the option to create any filter they could dream up, but only with the rear-facing camera. With this update, people will be able to expand their creations to include selfie filter production. While Snapchat won’t be able to make every new AR filter available for all 70 million users of the app, it will be showcasing a rotation of the most popular Lens Studio filters on its new Discover section.