Domino’s Is Fixing Potholes To Ensure Safe Transport For Pizza
The intrepid pizza chain is offering to patch up bumpy roads to improve customer satisfaction by making sure pies are intact upon arrival
American pizza chain Domino’s is about to cash in on some major goodwill points thanks to its new campaign, “Paving for Pizza.” Since the company knows its strength lies in delivery and takeout, it cares about the journey its pizzas take from shop to house. That’s precisely what the brand has agreed to improve, by fixing potholes in towns across the U.S. Pizza fans—or just fans of smooth roads—can nominate their town for pothole repairs at pavingforpizza.com.
With this campaign, Domino’s proves that it’s looking at every factor that could impact customer satisfaction, down to a bump in the road that could result in a messy pizza. “We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” said Russell Weiner, president of Domino’s USA, said in a press release. “Domino’s cares too much about its customers and pizza to let that happen.”
This hands-on approach is definitely something to think about for other brands that rely on delivery. Taking external factors such as city infrastructure into consideration is becoming an integral part of good service—and good marketing.